PROJECT OBJECTIVE »
Ancestry.com was looking to strengthen their database of users by offering DNA testing to find possible links to cultural heritage as well as find direct relations. This marketing landing page was part of that new initiative.
PRIMARY AUDIENCE »
People looking for additional information about using DNA testing to discover ancestral connections.
CREATIVE RATIONALE »
This landing page was designed for communicating the benefits of DNA testing in connecting you to potential family members which would help you fill out your family tree.
Ancestry.com was looking to strengthen their database of users by offering DNA testing to find possible links to cultural heritage as well as find direct relations. This marketing landing page was part of that new initiative.
PRIMARY AUDIENCE »
People looking for additional information about using DNA testing to discover ancestral connections.
CREATIVE RATIONALE »
This landing page was designed for communicating the benefits of DNA testing in connecting you to potential family members which would help you fill out your family tree.
